Web Design & Web Development in the Heart of Melbourne

3 Important SEO Steps to Implement Now

Google only loves you when everyone else loves you first. Wendy Piersall

Does people love you first? This is the question you need to ask yourself. People don’t fully appreciate the full breadth of each of the terms of S-E-O: Search, Engine and Optimization. Do you? It is the time to reconsider your SEO strategies. Here you will find three easiest steps to help you maintain a smart, consistent SEO practice that delivers reliable results into the future.

Step #1: Listen to Your Audience

True masters of search engine optimization are masters of listening and empathy.

The first and most crucial step is to ensure to work to understand the language your ideal audience uses. This is how you ensure your content has chances to surface for text based searches. Using tools to search Google’s keyword database is also beneficial.

When you come to know how your potential audience talks about your topic and what are the most asked questions, you have the knowledge you need to create titles, subject lines, and body content that will be relevant to for a wide variety of semantic contexts.

Be an active listener and start working on it.

Step #2: Focus on More Search Engines

You need to think beyond traditional notions of search engines. When we used to think about the word SEO, we were mostly talking about searches typed into Google, perhaps Bing or Yahoo. But it is 2017. Gone are the days of typed searches.

You should brainstorm all the search engines where people may be looking for the type of content you create. For example, if you consider YouTube. Do you have related videos posted on it? If not, get one in there.

Choose title wisely and provide a useful description so YouTube will know what your video is about and display it in results for relevant searches.

Keep identifying new search engines. Be active on media where you can add your content.

Step #3: Go for a Search Friendly Website

Search Engine Optimization is not about the words on the page. It is about every single element of the page that will impact the experience that search engines and real life visitors will have on that page.

Website must have a solid foundation because when we talk about search context (text or voice) and when it comes to any search engine that may deliver your website as result, you need to ensure the hosting and design infrastructures of your site have all basic elements in place including:

Your site loads fast.
Your site should be mobile friendly
Your site needs to be safe and secure.
Your site need to be coded clearly and cleanly.

Take the opportunity to review your website current theme framework and hosting.

You can take these three steps immediately to attract more and more visitors. Cover these three steps and you are well on your way to a successful SEO strategy.