Web Design & Web Development in the Heart of Melbourne

5 types of SEO you need to boost your site traffic

SEO is a vast field that is not just confined to putting keywords on page. Though keywords optimization is a significant aspect of SEO but it’s a lot more to it. Do you want to get maximum traffic on your site? Here are five SEO tactics that can help your site rank for the keywords you are targeting. You may not use all of them but will have a proper understanding of how to improve your website ranking.

On-Page SEO

The most common type of SEO, on page optimization includes all the things that your readers will see when they visit your website. Effective on-page SEO is based on informative and high quality content. According to Rand Fishkin of Moz fame, on site content should be ten times better than the other content on the site. Adding keywords in the title, URL, first paragraph and also on sub heading can provide a big boost to your SEO.

On page SEO goes beyond keywords. Having an easy to navigate website also contributes of ranking. If visitors want information from your site but are unable to figure out where it is, they are not likely to stick around. Good user experience is most crucial factor when it comes to an effective site.

Off-Page SEO

The most important aspect of off-page SEO is link building. Getting links to your site helps bring in visitors and this is how Google comes to know that other people value your content and your site is authoritative. Though it is hard to measure the effect of a link but getting a good one can provide a solid boost to your ranking.

Another effective aspect of off-page SEO is social media that makes big difference. If people know you on Facebook, Instagram, Twitter, Linked in and other social media networks, it will be given priority by search engines. Having an interesting and attention grabbing piece of content on social media helps you get a lot of traffic. Popularity on social media is not just about the content, it also includes solid promotion channels where your audience spends time.

Having string ties with journalists, bloggers, website managers and social media managers add up to your positive off-page SEO. Commenting on other blogs, guest blogging, hanging out on relevant forums help a lot.

Technical SEO

Technical SEO is usually considered a sub type of on-page SEO. It is related to on-page factors but also involves a number of factors that go one behind the scenes as well. Search engine may give preference to the site with a responsive design that fits on kind of devices. Page speed is also an important factor. Slow loading means losing visitors and you may be penalized by ranking algorithms.

Image optimization, a secure HTTP connection, caching information to speed load times and uploading detailed sitemaps also contribute to SEO. Fast and easy to use website means, a good user experience which means you are half way there to get the ranking.

Local SEO

Though trend of business has been transferred to online world but still there are businesses that have physical presence where they need customers. If customers are not coming to your door, you are not making money. There are a number of steps that are important for local SEO including your claim to have Google My Business Page that ensures your name, address, phone number, opening hours, reviews and other useful information. Also you need to make sure that your contact information is prominently displayed and highlighted with schema mark up.

It is vital to embed a Google Map marker in your home page, adding a city or region to your home page, titles, descriptions, and keywords can make a huge difference.

YouTube SEO

A video is worth a thousand pictures so how can be understate the power of You Tube SEO. It makes a big difference in inviting maximum number of traffic. You Tube is one of the most popular search engines of the world and ranking for a popular search engine is not less than an absolute diamond.

Video should be informative. It should solve problems or be more entertaining. An attention grasping video means more comments, subscriptions, likes and favorites. Video title should be descriptive. A longer keyword rich description will help Google figure out what your video is about. Video keywords are also hugely valuable. There are also off-page stuff that helps getting links to your video, getting other people to embed on their blogs, encouraging comments and discussions.

To boost your website ranking, a multifaceted approach is a brilliant strategy. You must need to implement at least first three types of SEO. Using these types of SEOs will help you meet your target in short span of time.