Websites at the top of the list are most likely to be clicked by the visitors. This what SEO is. Optimizing your website and taking it to the top of the ranking is an arduous process that requires knowledge about the working of search engines, plenty of research and a lot of patience. Results does not appear overnight. If after spending time you still are not getting the results you want, you may be making some simple mistakes.
When you optimize your website, make sure that your website is readable to your visitors. It needs to be readable for the search engines as well. You need to optimize the following on your website:
The content on the website should be quality, well written and easy to share. Content should be compelling enough to grasp the attention of the readers that force them to share it. Be sure to utilize the keywords for which you want to rank your website. Add keywords in the headline, sub heads and paragraphs.
Use H tags (H1 and H2 etc.) to make the content visually readable. These tags don’t only visually break the text but make it easier to read and let users scan for the exact information they require.
If you are not adding captions and image tag titles, you are missing another opportunity to boost your SEO ranking. Make sure to use keywords in such areas as well.
URL or slug should be short and must be free from the words like ‘a’, ‘the’, and ‘of’. It is suggested to add keywords on URL as well.
Include your keyword phrases in the meta description to help boost your online ranking.
The most important aspect of SEO is keyword research. It is important research keywords and phrases for which people are searching, get average monthly search volume and competition rate. Ideally, you must look for a keyword with high search volume and low competition rate. This way, your content and services will be in front of the right audience.
While you want to rank your website for some specific keywords but it does not mean to overdo it. Don’t need to use keywords in every sentence. Make sure to follow keyword density.
One of the easiest ways to create SEO value is through a process called link building. Are you linking similar content to each other? If not, you should be. Make sure to avoid link stuffing. A good rule of thumb is to include at least one inbound link and one outbound link.
Are you using tools to track and measure your website data? If you are not implementing any tool, how could you possible know if the work you are doing is making a difference. Use analytical tool to check your progress. It will help you making improvements in your SEO and website.
There are lots of things that are part of SEO and you need to understand them for successful working. These mistakes can be avoided by implementing small steps mentioned above.