A website is the reflection of your business. For your services, you have made a fantastic website that attracts pretty good traffic but are the visitors getting converted into buyers? Do you have high bounce rate on your website? That could be due to unattractive, irrelevant or a boring website. Follow the below mentioned tactics to induce your visitors to stay and lower your bounce rate.
Eye Catchy Website Design- First impression is the last impression. If you are not able to attract visitors with your site’s appearance you are surely doing it wrong. Attractive Web design does not mean a fancy website with so many images on it. An eye catchy web design means a neat and uncluttered website aesthetically appealing to your target audience. Go for captivating themes that really suits your brand.
Make your brand’s personality highlighted- It is advisable to make your brand shine through every feature of your website. Choose the perfect blend of colors that represent your business and conveys your message to the audience. The content on every single page of the website must reflect your brand’s true identity.
Prioritize your Visitors- Your website should be more about customers and their problems and how your services can help them sorting out their problems. Everyone loves to feel important and customers are the foundation of a business. Images, titles, headlines, copy, subtitles and images, everything should be customer oriented.
Relevant and Interesting Content- The content on the website should be according to audience objectives. Make it easier for your website user to know what it is about and what you are offering. The content should be unique and must contain valuable information in the form of blogs, resource pages, ebooks and whitepapers.
Text should be Structured- Make sure to have an uncluttered website without intimidating and boring text. It is advisable to divide the texts into chunks. Use headings, bullets and images to create an appealing content. No one has time to read the lengthy paragraphs so make the headings and titles catchy to attract the readers.
Easy Navigation- Make visitors find what they want in just three seconds with easy navigation. Put contact information in an easy to find location that can be a separate ‘Contact Us’ page or you can also put a second copy of the contact information in the page footer.